TAM / SAM / SOM Calculator

Estimate your Total Addressable, Serviceable Addressable, and Serviceable Obtainable market in seconds.

Total Addressable Market — TAM ($M)

Enter the total global market size in millions of dollars.

Serviceable % of TAM — SAM (%)

What % of TAM can you realistically serve given your geography, pricing, and product scope?

Obtainable % of SAM — SOM (%)

What % of SAM can you realistically capture in the next 3 years?

Results

TAM — Total Addressable Market$1.0B

SAM — Serviceable Addressable Market$100.0M

SOM — Serviceable Obtainable Market$5.0M

Market tiers visualized

TAM

TAMSAMSOM

Your SOM ($5.0M) is your realistic 3-year revenue ceiling. Investors want to see this is achievable given your team size and go-to-market plan.

Investors typically require TAM > $1B to consider venture-scale outcomes possible. Learn how TAM, SAM, and SOM work →